Impact of Technology

Our focus throughout this semester has been the impact of technology on all different aspects of our lives. I have customized my approach to these repercussions to analyze the artistic world. My investigation has probed art's place on the Internet. It is amazing to think about art in its most primitive sense. Try to imagine Durer carving crevasses in wood blocks to create his masterpieces, or Michelangelo chipping away at his stone. Artwork exemplified patience and dedication during the time of these two geniuses. Being an artist can certainly still require these traits, but our processes have surely sped up. Not only did the execution of a piece become more timely, but the artist's message can now reach millions through the World Wide Web.

For an artist to communicate efficiently they must think of a consistent way to group their work for a website. The artist's own personal style and technique should resonate through the site. Unlike artwork, however, the website needs to be clear and understandable even if the work is not. The conversion time of a visitor opening a page and deciding whether to enter or leave is rapid. The site must be enticing and easily applicable. The present day visitor has no time to waste. The unfortunate truth of the matter is when it comes to the web, there are millions of other voices trying to be heard and a message can easily be muted.

I have created this brief video to show the basic fundamentals to creating a website. The journey begins with the idea, the epiphany. The concept must make it to paper where all thoughts and travel are mapped out. Correct copy must be written for the site, because text is everything. The description should be simple, direct, original and plentiful. Images are suggested, but they must also be modest and careful. It can be very difficult for anyone who is artist to abide by the rules of the web. The Internet is governed by code and is very precise. All text, images and design is constructed by this code. Once everything is as it should be, the website can be published for all to view. A website should never be thought of as "complete". As Michelangelo dedicated his life to his creations, the web designer always needs to analyze and reconstruct.