I stumbled upon Phire Branding while researching design in my area. There is not a day where I am not researching design and absorbing all I can. By saying that I research on a daily basis, when I take the time to focus in on a particular designer or firm, it certainly means that I have found something valuable. Phire Branding's web-site makes me feel all warm and fuzzy inside. It is so intuitive, as I feel completely in tuned while it displays its contents. It moves from left to right, from top to bottom, supporting my natural instinct to absorb information.
Phire Branding is Flash at its best. Their usage of the program is exactly why I am learning it. The site is so organic and seems to have a life all its own. With every click there is something new and compelling, while maintaining the consistency that is so essential in design. This site is fantastic, so much so that it must be shared. Here is an article about the firm if you would like to know a little more about them.
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